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Understanding Your Path

01.

Doula vs. Newborn Care Specialist: Which Path is Right for You?

๐Ÿค” Thinking about becoming a doula or newborn care specialist? Here’s what you need to know!

๐ŸŒ™ Night shifts or on-call births? Compare the schedules, roles, and responsibilities of doulas vs. NCSs.

๐Ÿ’ก Can you do both? Discover how some professionals blend doula and NCS work for a flexible career.

๐Ÿ”ฅ Birth coaching or sleep training? Compare the skills and services of doulas vs. newborn care specialists.

02.

What to Expect as a First-Time Doula or NCS

๐ŸŒŸ Nervous about your first client? Get a clear roadmap on what to expect and how to start with confidence.

๐Ÿผ New to birth or newborn care? Learn the biggest challenges beginners face and how to overcome them.

๐Ÿ’ก Overwhelmed but excited? Every expert starts somewhereโ€”hereโ€™s how to step into your first role with ease.

๐Ÿ”ฅ Imposter syndrome, long shifts, unpredictable schedules? Learn pro strategies to handle it all.

๐Ÿคฏ Training is just the beginningโ€” hereโ€™s what no course teaches you about thriving in your first job.

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Training & Certification

03.

Training & Certification Programs for Doulas & NCSs

๐ŸŽ“ Want to become a doula or NCS? Hereโ€™s how to choose the best training and certification for your career.

๐Ÿผ Certification vs. training โ€“ do you need both? Learn how to build a strong foundation in birth work.

๐Ÿ’ก Boost your credibility and income with the top certification programs for doulas and NCSs.

๐Ÿ† DONA, CAPPA, NCSA, ProDoulaโ€ฆ Which certification is right for you? Compare the top programs here!

๐Ÿš€ Stand out and attract more clients by getting certified with the right training.

04.

Continuing Education for Doulas & NCSs

๐ŸŽ“ Stay ahead in birth work! Discover how continuing education enhances your skills and career.

๐Ÿผ Birth and newborn care are always evolving โ€“ stay updated with the latest best practices.

โœ… Specialize and grow! Explore advanced training in sleep, lactation, and trauma-informed care.

๐Ÿš€ More skills, more services, more income! Learn how ongoing education boosts your career.

๐Ÿ”— Networking, certifications, and mentorship โ€“ unlock new opportunities with continuous learning.

05.

Should You Specialize? Choosing a Niche as a Doula or NCS

๐ŸŽฏ Want to stand out as a doula or NCS? Discover how choosing a niche can boost your career.

๐Ÿ’ก Twins, sleep training, postpartum mental health โ€“ which specialty is right for you? Find out here!

๐Ÿš€ Specialists earn more and attract the right clients. Should you niche down? Letโ€™s explore!

โœ… More credibility, more referrals, higher rates. Learn how specializing can elevate your business.

๐Ÿ’ผ Generalist or specialist? See how your choice impacts career growth and income potential.

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Defining Your Services

06.

What Services Should You Offer as a Doula or NCS?

๐ŸŽฏ Not sure what to offer? Discover the essential services doulas and NCSs can provide.

๐Ÿผ Birth support, postpartum care, overnight newborn care โ€“ find out which fits your skills!

๐Ÿ’ก Customize your offerings! Learn how to create service packages that meet client needs.

๐Ÿš€ Stand out with specialized services! Explore trauma-informed care, VBAC support, and multiples expertise.

๐Ÿ“– Hourly vs. packages? Add-ons or premium bundles? Find the best way to structure your services.

07.

Day (or Night!) in the Life of a Doula vs. Newborn Care Specialist

๐ŸŒ™ Birth support by day, newborn care by night โ€“ whatโ€™s the difference? Find out here!

๐Ÿผ Curious about the daily life of a doula or NCS? Step into their world!

๐Ÿ”„ On-call births vs. overnight baby care โ€“ how do these careers compare?

๐Ÿš€ Birth work is unpredictable, newborn care is routine โ€“ which suits your lifestyle?

๐Ÿก Labor, postpartum, or newborn care? Find the role that fits you best!

08.

How to Work with High-Net-Worth Clients as a Doula or NCS

๐Ÿ’Ž Want to work with high-profile clients? Learn how to navigate luxury newborn care.

๐Ÿคซ Discretion, professionalism, and premium service โ€“ the keys to success with HNW families.

๐Ÿก From luxury homes to private jets โ€“ what it takes to care for high-net-worth families.

โœ… Command higher rates and deliver concierge-level newborn care with these expert tips.

๐ŸŒŸ Privacy, trust, and service excellence โ€“ master the art of elite newborn care.

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Business Setup & Legal Essentials

09.

How to Legally Set Up Your Birth Work or NCS Business

โœ… Start your doula or NCS business the right way! Learn the legal steps to protect yourself.

๐Ÿ’ผ LLC, sole proprietor, or S-Corp? Find out which business structure fits you best.

๐Ÿ“ Donโ€™t skip the legal setup! Learn how to register, get insured, and handle taxes properly.

๐Ÿ“‘ Contracts, EINs, liability insurance โ€“ what do you really need? Get the answers here!

๐Ÿš€ Protect yourself and your business with these essential legal and financial steps.

10.

Doula & NCS Business Plan Template: Step-by-Step Guide

๐Ÿ“‹ Struggling to organize your doula or NCS business? Follow this step-by-step guide to get on track.

๐Ÿ† Build a sustainable, successful business! Learn how to create a business plan that works for YOU.

๐Ÿ“ˆ How much should you charge? How will you find clients? This business plan template has the answers.

๐ŸŽฏ Get clarity on pricing, services, marketing, and financial goals with a structured business plan.

๐Ÿš€ Dreaming of financial freedom? Start with a solid business plan to guide your journey.

11.

How to Use Contracts & Invoices in Your Birth Work Business

โœ… Protect your business and get paid on time with contracts and professional invoicing.

๐Ÿ’ผ Stop chasing payments! Learn how contracts set clear expectations and prevent disputes.

๐Ÿ“ Contracts do more than paperwork โ€“ they safeguard your services and boundaries.

๐Ÿ” Avoid legal risks and cancellations by using a solid contract and invoicing system.

๐Ÿ† Get paid fairly and on time! Learn why contracts and invoices matter in birth work.

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Pricing & Client Contracts

12.

How to Set Your Rates as a Doula or NCS

๐Ÿ’ฐ Tired of second-guessing your prices? Learn how to set sustainable rates for your business.

๐Ÿ”ฅ Stop undercharging! Set rates that reflect your experience, skill, and true value.

๐Ÿ“ Hourly, package, or retainer? Find the best pricing model for your birth work business.

๐Ÿ† Your expertise is valuable! Learn how to confidently communicate your rates to clients.

๐Ÿ” Market research made easy! Compare local rates and position yourself competitively.

13.

Doula & NCS Contracts: What to Include to Protect Yourself

โš–๏ธ Protect your time, income, and boundariesโ€”what every doula & NCS contract must include.

๐Ÿš€ Avoid late payments, cancellations, and extra work with a solid contract in place.

๐Ÿ“ Stop relying on verbal agreements! A contract makes expectations clear for you and your clients.

๐Ÿ” Not sure what to include? Key contract clauses that protect your business.

๐Ÿ† Your business deserves structure! Create a contract that sets clear terms & boundaries.

14.

How to Write a Birth Plan (And Help Clients Create Theirs)

โœ๏ธ A birth plan isnโ€™t a scriptโ€”itโ€™s a guide! Learn how to create one thatโ€™s clear and flexible.

๐ŸŽฏ Birth is unpredictable, but your preferences matter! Write a plan that empowers you.

โœ… What to include (and leave out) for a birth plan that medical teams will respect.

๐Ÿฅ Hospitals, home births, birth centersโ€” tailor your plan for any setting.

๐Ÿ“‘ Avoid common mistakes that lead to confusion or pushback from providers.

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Marketing & Branding

15.

How to Market Yourself as a Birth Worker or NCS

๐ŸŽฏ Struggling to find clients? Learn how to market your birth work business effectively.

๐Ÿ’ก Youโ€™re great at what you doโ€” now letโ€™s make sure families can find you!

๐Ÿš€ Build your brand, grow your business, and attract your ideal clients.

๐Ÿ“ฑ Master social media, SEO, and networking to get more inquiries and bookings.

๐Ÿ† Referrals, reviews, and visibilityโ€” turn your expertise into a thriving business.

16.

How to Build a Doula or NCS Website That Attracts Clients

๐ŸŒ Your website is your digital storefrontโ€” make sure it welcomes and converts!

๐Ÿ–ฅ๏ธ A strong website = more clients. Learn how to create a site that works for you.

๐Ÿ” Make your website Google-friendly and client-ready with these essential tips.

๐Ÿš€ Turn website visitors into paying clientsโ€” hereโ€™s how to optimize your site.

๐Ÿ† SEO, branding, and designโ€” everything you need for a standout birth work website.

17.

Social Media Content Ideas for Doulas & NCSs

๐Ÿ“ฑ Social media isnโ€™t just for funโ€” itโ€™s a client magnet! Learn how to use it effectively.

๐Ÿ’ก Struggling with content ideas? Here are 50+ posts to keep your audience engaged.

๐Ÿ“… Consistency is key! Learn how to plan, batch, and schedule content like a pro.

๐Ÿ“Š Boost engagement & reach more families with these social media best practices.

๐Ÿ› ๏ธ Save time & stress! Discover the best tools for scheduling & analyzing posts.

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Finding Clients & Networking

18.

How to Get Your First Clients as a Doula or NCS

๐ŸŒฑ New to birth work? Hereโ€™s how to land your first doula or NCS clients.

๐Ÿ“ข No clients yet? No problem! Use these proven strategies to get started.

๐Ÿค From zero to bookedโ€” how to use networking, social media & community outreach.

๐Ÿ“ Where to find clients? Join the right spaces, meet the right people, and get hired.

๐Ÿ—ฃ๏ธ Word-of-mouth works! Learn how to get referrals from professionals & happy clients.

19.

The Best Client Management Tools for Doulas & NCSs

๐Ÿ“‚ Stay organized & stress-free! The best client management tools for doulas & NCSs.

๐Ÿ’ก Simplify client management! Top software to automate bookings, payments & reminders.

๐Ÿ“† Never miss an appointment! CRMs that sync your calendar & send automated reminders.

๐Ÿ’ณ Get paid on time! Find the best invoicing tools for doulas & newborn care specialists.

๐Ÿš€ Want to grow your business? Discover how CRMs can double your client base.

20.

How to Stand Out in a Competitive Birth Work Market

๐Ÿš€ Stand out as a doula or NCS! Key strategies to attract more clients & grow your business.

๐Ÿ“ข Get noticed in a crowded market! Tips to differentiate your services and reach ideal clients.

๐Ÿค Networking & referralsโ€” how to build partnerships that keep clients coming your way.

๐ŸŒŸ Specialize & shine! Find your niche and become the go-to expert in your field.

๐Ÿ–ฅ๏ธ Online presence matters! SEO, social media & website tips to boost visibility.

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Growth & Work-Life Balance

21.

Self-Care & Burnout Prevention

๐Ÿ’– Self-care & burnout prevention for doulas & NCSsโ€” prioritize your well-being to sustain your passion.

โณ Avoid burnout! Essential strategies to balance birth work and self-care.

๐Ÿ’†โ€โ™€๏ธ Set boundaries & protect your energyโ€” prevent exhaustion & compassion fatigue.

๐ŸŒฟ Daily self-care for birth workersโ€” practical habits to nourish your mind, body & spirit.

๐Ÿค Find your support system! The power of mentorship, community & professional debriefing.

22.

How to Scale Your Birth Work or NCS Business

๐Ÿ“ˆ Scale your birth work or NCS businessโ€”grow sustainably while maintaining high-quality care.

๐Ÿš€ Expanding your services? Add postpartum coaching, sleep training & virtual consults to increase impact & income.

๐Ÿค Hiring & team buildingโ€” when & how to bring on assistants or subcontractors to serve more families.

๐Ÿ’ฐ Create passive income! Build digital courses, e-books & memberships to earn beyond 1:1 services.

๐Ÿ› ๏ธ Work smarter, not harder! Use automation & systems to scale without burnout.

23.

The Biggest Challenges New Doulas & NCSs Face

๐Ÿ‘ถ Finding your first clientsโ€” gain experience, build credibility & attract referrals.

๐Ÿ’ฐ Setting rates & negotiating payโ€” price your services with confidence & fairness.

โณ Balancing an unpredictable scheduleโ€” manage on-call life, overnight shifts & self-care.

๐Ÿค Navigating client expectationsโ€” set boundaries while delivering excellent care.

๐ŸŽฏ Long-term career growthโ€” build a sustainable, fulfilling birth work practice.

24.

How to Set Boundaries with Clients While Providing Exceptional Care

๐Ÿ›‘ Set boundaries while providing exceptional careโ€” balance professionalism & compassion.

๐Ÿ“Œ Why boundaries matterโ€” prevent burnout, strengthen client relationships & maintain ethical care.

๐Ÿ’ก Practical strategiesโ€” set expectations early, define your role & say “no” professionally.

๐Ÿ”„ Handling boundary-pushing clientsโ€” manage scope creep, after-hours messages & emotional over-dependence.

๐Ÿ† Thriving in birth workโ€” how strong boundaries create a sustainable, fulfilling career.

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Topics Covered

๐Ÿ”น CLIENT & BUSINESS MANAGEMENT (CRMs, Contracts, Scheduling, Payments)

HoneyBook โ€“ All-in-one client management system for contracts, invoices, scheduling, and client communication.

Dubsado โ€“ A robust CRM with advanced automation, contract management, and invoicing features.

17hats โ€“ Business management software for scheduling, invoicing, contracts, and automation.

Doulado โ€“ A doula-specific practice management system with HIPAA-compliant options.

eDoula โ€“ A dedicated doula business management tool for client tracking, contracts, and scheduling.

BirthBase โ€“ A newer CRM tailored for birth professionals, offering scheduling and workflow automation.

Practice.do โ€“ Business automation platform with scheduling and client communication features.

Wave โ€“ Free invoicing and accounting software, allowing you to create invoices, accept payments, and track expenses.

QuickBooks โ€“ Financial and bookkeeping software used by many small business owners.

SignRequest โ€“ Free electronic signature tool for contracts and agreements.

HelloSign (Dropbox Sign) โ€“ Digital signature platform for securely signing contracts.

DocuSign โ€“ Another e-signature solution for legally binding contracts.

Calendly โ€“ Free and paid scheduling software that integrates with Google Calendar for automated bookings.

Acuity Scheduling โ€“ Appointment booking system that syncs with personal and business calendars.

Google Calendar โ€“ Essential for tracking client appointments, on-call schedules, and time management.

Stripe โ€“ Online payment processing system for invoices and automated billing.

PayPal โ€“ Commonly used for invoicing and receiving payments.

Square โ€“ Payment processing and invoicing system for small businesses.


๐Ÿ”น MARKETING & SOCIAL MEDIA MANAGEMENT

Meta Business Suite โ€“ Facebook and Instagram management tool for scheduling posts and analyzing insights.

Later โ€“ A social media scheduling tool for Instagram, Facebook, Pinterest, and TikTok.

Hootsuite โ€“ Social media automation and scheduling for multiple platforms.

Buffer โ€“ A simple, streamlined social media scheduling tool.

Planoly โ€“ Instagram-focused scheduling and content planning tool.

Sprout Social โ€“ Advanced social media management with analytics and engagement tracking.

IFTTT (If This Then That) โ€“ Automation tool for cross-platform integration (e.g., auto-posting Instagram content to Facebook).

Zapier โ€“ Automates workflows between different apps (e.g., linking scheduling with email follow-ups).

Pinterest โ€“ Search-based content platform where birth workers can share blog posts, birth resources, and business insights.

TikTok โ€“ Used by many doulas and NCSs to share quick birth and newborn care tips.

YouTube โ€“ Ideal for long-form educational content such as birth preparation or newborn care tips.

LinkedIn โ€“ Useful for networking with professionals, particularly OBs, midwives, and pediatricians.

Canva โ€“ Graphic design tool for creating social media posts, flyers, and branded content.

Unsplash โ€“ A free stock photo platform useful for blog images and marketing materials.

Flodesk โ€“ Email marketing software with beautifully designed templates.

MailChimp โ€“ Email marketing and automation for newsletters and promotions.

Constant Contact โ€“ Another email marketing solution for client engagement.


๐Ÿ”น CONTENT CREATION & BLOGGING TOOLS

WordPress โ€“ The most widely used platform for creating business websites and blogs.

Wix โ€“ An easy-to-use website builder for doulas and birth workers.

Squarespace โ€“ Website and e-commerce platform with clean, modern templates.

Teachable โ€“ A platform for creating online courses for birth education or newborn care.

Udemy โ€“ Another option for creating and selling educational courses.

Pocket โ€“ Saves blog post ideas and birth-related articles for later reference.

Feedly โ€“ RSS feed reader to track birth work industry blogs and topics.

Google My Business โ€“ Essential for local SEO and visibility in search results.


๐Ÿ”น AUTOMATION & WORKFLOW TOOLS

Google Forms โ€“ Free tool for collecting client intake forms, feedback, and surveys.

Google Drive โ€“ Secure cloud storage for contracts, client documents, and business files.

Dropbox โ€“ Cloud-based file sharing and document storage.

Trello โ€“ A task management tool that helps doulas and NCSs track client progress and workflows.

Airtable โ€“ A flexible database tool used for tracking leads, clients, or business expenses.

Slack โ€“ Useful for team communication if running a doula agency or mentoring group.

Notion โ€“ A flexible note-taking and task management system for organizing client information.

ManyChat โ€“ Chatbot tool for managing Facebook Messenger inquiries automatically.

Zoom โ€“ Video conferencing for virtual client consultations, group classes, or team meetings.

Google Meet โ€“ Free video conferencing alternative to Zoom.


๐Ÿ”น FINANCIAL & TAX TOOLS

FreshBooks โ€“ Accounting software for small businesses, ideal for tracking invoices and expenses.

Bonsai โ€“ A freelancer tool that combines contracts, invoices, and tax prep in one platform.

Expensify โ€“ Expense tracking and receipt management for self-employed birth workers.


๐Ÿ”น FREE & LOW-COST BUSINESS TOOLS

Zoom (Free Plan) โ€“ Great for free virtual consults with potential clients.

Google Calendar (Free) โ€“ Helps with scheduling and tracking on-call periods.

Google Forms (Free) โ€“ Ideal for client intake and post-service feedback.

Canva (Free & Pro Plans) โ€“ Easy-to-use design tool for social media, business cards, and brochures.

Wave (Free Accounting) โ€“ No-cost invoicing and bookkeeping software.

SignRequest (Free Tier) โ€“ Basic e-signature tool for client contracts.

Calendly (Free Tier) โ€“ Online booking system with limited features.

MailChimp (Free Tier) โ€“ Email marketing with a limited free subscriber plan.

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Resources

01.

NCS/Doula Contract โ€“

A professional contract template to set clear terms with clients.
02.

Business Startup Checklist

Step-by-step guide to launching your birth work business.
03.

Expense Tracker

Keep track of your business expenses for better financial management.
04.

Photo Release Template

Protect client privacy with a customizable photo release form.
05.

Client Reference Form

Collect and manage client feedback to boost credibility.
06.

Separation Agreement

Ensure smooth transitions with a clear contract for ending services.
07.

Email Template

Pre-written email scripts for professional client communication.
08.

Premium NCS Resume

A polished resume template tailored for newborn care specialists.
01.

Tax Organizer

Stay tax-ready with this easy-to-use business expense log.
02.

Tax Write-Off Checklist

Maximize deductions with this list of common write-offs.
03.

Certificate Tracker

Organize and track your certifications and renewals in one place.
04.

Client Intake Form

Capture key client details in an easy-to-use form.
05.

Verifiable Hours Tracker

Log work hours, track services, and secure client verification for records.
06.

Subscription & Membership Tracker

Manage dues for certifications and business tools.
07.

Mentorship & Shadowing Hours Log

Track hands-on learning hours for certification.
08.

Client Tracker

Store client contacts, key dates, worked hours, addresses, etc. for easy access.

A Practical, Affordable Way to Launch Your Doula or NCS Business

If youโ€™ve been researching how to start your doula or newborn care specialist (NCS) business, youโ€™ve probably read all the free resources outย there, and you’re ready to spend some money on a course or bootcamp where many business courses for birth workers cost $500, $800, or even over $1,000, which may not be realistic when youโ€™re just starting out.ย Our business resource offers a structured, practical approach at an accessible priceโ€”$197โ€”with no risk. If you donโ€™t feel youโ€™ve gained enough value, we offer a 30-day, no-questions-asked refund.

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Refund Policy

We want this guide to be helpful. If youโ€™re not satisfied with your purchase, you can request a full refund within 30 daysโ€”no questions asked. Your success matters, and we stand behind the value of this resource.

The true resource for Newborn Care Specialists, Night Nannies, and Birth Workers.

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